It’s understandable to have an interest in the world of eCommerce, especially with how much it’s been booming the past few years. Things have undoubtedly shifted toward the digital space, primarily when it comes to how people purchase what they need. There was a time when people preferred going out to purchase groceries, and they would only buy something online if they couldn’t get it anywhere else.
These days, most homeowners prefer to purchase everything they need online, even something as simple as groceries. So, when accessibility and convenience have made it a simple process to make online purchases, it’s only natural that online stores try to fill in the demand.
The interesting thing is that no matter how many people try their hand at eCommerce, the demand is only increasing. There’s nothing to worry about when it comes to saturation, since there’s always an opportunity to earn as an online store. The only challenge is trying to convince your demographic that your store is worth patronizing over the countless others that look to steal the limelight. Here’s the ambitious entrepreneur’s guide to eCommerce and how best to ensure that you find success in the industry.
1. Optimizing the primary website/storefront
Similar to just about any other business, running an online store is about convincing people that your services are worth a try. For a physical supermarket, if the products aren’t organized, most people who enter will likely leave and look for another place. The same thing goes for online stores; only it’s much faster. Most users give online stores about fifteen seconds to get their attention. If the website is a mess — or worse, if it takes too long to load, chances are you’ll lose a significant portion of potential customers. Even if you might get a decent amount of traffic due to a marketing push, you won’t convert a good percentage of your demographic without proper optimization.
Thankfully, it can be surprisingly easy to focus on optimization as an online store owner. Similar to how a supermarket might organize its items, it’s all about keeping things simple and easy to find. Moreover, it’s about keeping things accessible, such as adding features to help those with vision problems access your website.
2. Focusing on search engine optimization (SEO)
For online stores, it’s all about boosting visibility through digital marketing. There’s no point in fantastic products and services if there aren’t enough people who know your online store exists. Such is the reason why SEO is crucial — particularly organic SEO. The point of SEO is to attract the attention of the most popular search algorithms like Google. Considering how many people use Google on any given day, it’s no wonder why SEO is so popular.
As if that wasn’t enough, digital marketing tactics such as SEO can be surprisingly light on the wallet, allowing even startup owners to make the most out of their marketing opportunities without taking huge risks. That said, it isn’t enough to simply know that SEO can get the job done. A few tips when it comes to marketing your online store through SEO include:
- Taking advantage of digital tools. You’ll find that most marketing agencies make liberal use of business software to get the job done. You can learn from the best and use those same tools to help boost your marketing campaign.
- Taking your time before choosing a marketing agency. There are often so many marketing agencies clamoring for your attention that it can be overwhelming to make the right choice. Fortunately, all you have to do is gather as many potential candidates as possible before narrowing down the list by looking into what you want from a marketing specialist.
- Looking into keyword volume and relevance. Those who do not take the time to understand keyword volume might fail despite going for SEO early on. Some keywords are so niche that they might end up failing even if they’re relevant to your business. Thus, it’s crucial to research keywords as much as you can to ensure you make an informed decision.
There’s no denying that SEO is one of the best ways an online store can move forward and spread the word, but it doesn’t mean you can depend entirely on your chosen marketing agency to do all the work. The best marketing campaigns are the ones where clients and agencies alike share the work to get the job done.
3. Marketing your work through social media
Social media platforms hold a lot of sway in today’s digital world. Platforms such as Twitter, Instagram, Facebook, and more can help online stores market their business to their target demographic. It can also help you develop best-practice methods to ensure your social media marketing push succeeds.
For example, while it’s normal to want positive reviews from clients, you can’t please everyone. There will always be negative feedback, and it’s how you respond to such feedback that can help turn things around for your online store. If you’re willing to respond to the reviewer right away and try to rebuild their trust by looking for solutions, it won’t matter if they no longer reply. Those that see the interaction will be more willing to trust your store, as they see you make a genuine attempt at fixing the problem.
Social media marketing is also made much easier thanks to the help of influencers. Even if you might not be interested in getting the assistance of content creators to help advertise your products, keep in mind that some of the most popular influencers have millions of subscribers. Even a fraction of their subscriber base is a boon for any online store owner. The best part is they tend to be lenient with advertisements, as online users know their favorite content creator needs it to make money.
The world of eCommerce can be challenging, yet it is filled to the brim with countless opportunities — especially in today’s digital age. Once you get used to a marketing routine, it will get much easier to sell your products and services.