Whether you’re a marketer or a business owner, you understand the importance of elevating your website’s online visibility. These days, most consumers defer to the World Wide Web for nearly everything they need, be it information, products, or services. And brands and companies that lack internet exposure miss out on opportunities to generate sales and increase their revenue. For this reason, most businesses incorporate SEO into their digital marketing strategies.
As its name implies, search engine optimization is the process of enhancing not only the quantity but also the quality of inbound web traffic through search engines. Since the majority of users generally don’t go past the search results’ first page, it’s vital that your online domain ranks high in the SERPs or search engine results pages for your chosen keywords. In this post, we’ll cover some simple but effective SEO practices that will enable you to position your site higher than your competitors and boost your traffic volume as a result.
Publish content based on the keyword research
As you continue to develop your search engine optimization strategy for content, tools like Ahrefs and SEMrush will guide you to your target keywords. One of the reasons why keyword research is essential is that it enables brands and companies to align their material to what users are searching for online. By aiming to match your content with the intended audience’s search intent, you’ll have a greater chance of connecting with them.
As you conduct your research, look for keywords with a respectable volume of search traffic and check whether or not it is enough to justify the creation of blog posts and articles. Also, do not hesitate to link pieces you’ve published together because it sends signals to search engines like Google that you’ve got a lot of knowledge about the subject, further improving the likelihood of ranking for them. But make sure that you avoid trying to fit too many topics into a single piece of content, or you could potentially spam the material with keyword-heavy, clumsy text that could look unnatural to both the readers and search engines.
Create good meta descriptions
Meta descriptions define the text blocks displayed after the title of the content on the search results. Similar to the web pages’ titles, these tags are placed at the top of their HTML codes. Google and other search engines often rewrite these descriptions. Once they analyze the user intent, they take what they learn from the material then display the description from what they understand from the content. There are also times when they use the meta description text within the page and adjust it in ways they deem is better.
While meta descriptions are not ranking factors, the click-through rate or CTR of a website is. Therefore, you must ensure that yours is attractive, even if there is a possibility that Google may rewrite it. After all, it is worth the time and effort to get the desired information displayed on search results since it is essentially an opportunity to advertise for free.
Optimize your images
A website’s loading speed plays a critical role in the user experience. If it fails to pull up in no more than a couple of seconds, the chances are that users will be less inclined to browse through its pages. As such, you must ensure that every element is optimized, especially the images. If your web pages are loading a little too slow, use tools like Google’s Lighthouse so that you can scan through the entirety of the website and find out the pictures that could be causing the problem. Many optimization solutions like Ezgif enable users to reduce the file size of media, but the vast majority of CMS offers a lot of features in optimization.
However, if you want to save yourself the trouble of addressing these concerns, it is a rule of thumb to develop the images to have excellent quality at minimal sizes. It is also worth considering the inclusion of accessibility and incorporating alt text into the pictures for those with disabilities or if the photos aren’t rendered correctly. This will enhance the UX and strengthen your search engine optimization efforts in the process.
Include internal links
It’s always good to include internal links when appropriate because many search engines crawl through every web page and want to know that the content links to other relevant pieces. However, you must always link with the user’s intention in mind. This is especially important when selecting an anchor text. Google won’t say the ideal number of links that articles and posts need to have, but it is good standard practice to base it on the material’s length. The vital part is to ensure all links remain as relevant to the topic or subject as possible.
Deliver a user-friendly web design
Web design is usually the last thing that comes up in internal discussions when improving search rankings, with most of the focus on the creation of top-quality content and meta descriptions. However, this shouldn’t be the case. Search engines always want their users to find the things they’re searching for, regardless of the device they use. So it’s imperative you make it easy for your visitors to browse your site on both computers and mobile devices.
When developing your website, always focus on the user. Depending on the way prospects engage with the content, you may not need to concern yourself with smartphones and tablets. However, for the sake of achieving high rankings, having an excellent mobile experience is essential.
It comes as no surprise that many brands and companies are vying for a greater volume of web traffic. It’s an excellent source of leads and conversions for most businesses, after all. Due to this, you must have a strong internet presence, and with these SEO practices, you’ll boost the number of visitors your online domain receives daily.