One of the most confusing things that can happen for a business is a Google algorithm update in the middle of a marketing campaign. It can be especially challenging for new companies that can’t immediately make changes based on Google’s information.
The trouble is that you can’t just ignore what Google offers regarding updates, as a sizable chunk of the marketing sphere follows search engine optimization (SEO). So if your company doesn’t focus on SEO as soon as possible, it could very well get overshadowed by the competition.
If you want to ensure that your company can respond to significant changes as soon as possible, here are a few tips to help keep startup owners on their toes. Keep in mind that the most crucial tip is to stay consistent when marketing your business. Only through consistency will you learn how best to move your company forward in a competitive business landscape.
Tackle digital marketing with convenience and accessibility in mind
An important marketing strategy is one that focuses on convenience and accessibility. For example, there was a recent update from Google called the Google Page Experience Update. It involves user experience (UX) as one of the primary factors that can help companies rank high on the search engine results page (SERP). With this new information — offered as early as possible to help companies make the necessary changes — what do you think happens to the companies that already prioritize customer satisfaction? They end up reaping the rewards, as they don’t have to make any significant changes to get the job done.
The preventive approach that focuses on customer satisfaction is crucial, as Google will always prioritize UX and the overall customer experience over many other factors. Even if the next update focuses on something else, the fact that you took the time to keep things convenient means you won’t have to worry about customer experience.
Ensure you hire a skilled SEO team to take the reins
Once you’ve developed the roadmap for success by prioritizing the customer experience, the next big step is to ensure you have a skilled team capable of getting the job done. As stated above, search engine optimization is too big to ignore, making it much easier for new businesses to focus on SEO marketing agencies to get a good start. You can even learn a thing or two by watching the professionals work.
For those who are still a bit confused about why they should hire an SEO agency, know that search engine algorithms practically run the internet. Most online users hop on the web with their favorite laptop or smartphone and immediately go to Google to search for one thing or another. If you learn how to effectively get the attention of the Google algorithm, your company’s going to go far.
An extra tip when hiring an SEO company is to ensure that they understand local marketing strategies. Go for a local marketing agency instead of looking abroad. Not only will it help with issues regarding time zones, but you won’t have to worry about local marketing with their help. That way, if another Google update rolls out, you’re ready with local SEO.
Understanding how the new update affects your business
If you want to ensure that your company is successful when recovering from a Google algorithm update, it’s crucial to learn as much as you can. The previous Google Page Experience Update took the time to let everyone know that UX would be the primary focus. It gave companies enough time to figure out how to make changes to their websites, and the same thing goes for any other update.
The more you learn about the update, the easier it will get to figure out a path to success. If you’re having a challenging time figuring out a roadmap based on the information, that’s where your marketing team comes in. They can give you the insight you need to get the job done.
An interesting aspect of Google algorithm updates is with enough data, you can fully understand where your business faltered and how you can get back on track with digital marketing. There are tools available that can provide information on Google updates, ensuring that you’re never fully blindsided by significant changes.
Making full use of the most popular digital marketing tools
One of the fascinating things about marketing tools is that they tend to encompass every part of business management. For example, in the HR department, behavior analysis is also a part of marketing, and there are many software platforms available that can help. Web design tools that allow company owners to make significant changes without having a challenging time can still be considered marketing tools — as your website is the last line of marketing defense.
Learning how to utilize business software fully will help streamline many processes, ensuring that you can quickly bounce back from a Google algorithm update.
Making the right steps forward with competitor analysis
One of the core tenets of startup management is to build a roadmap for success based on the actions of your most popular competitors. With competitor analysis, you can learn how to effectively move your business forward based on the trial and error of your peers. After all, why bother going through the process if other companies have already done the job for you?
There are many more ways you can help ensure that your business is secure, though the above tips are more than enough to weather the storm of a Google algorithm update. Don’t worry about trying to compete with other businesses, and instead try to figure out how you can improve your company while still keeping things as efficient as you can. It won’t take long before you get used to a routine that guarantees your company’s success.