Local SEO: How to Improve Online Ordering and Conversions

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eCommerce Local Search 22 Mar 2022 admin

Online shopping has already been an integral feature for businesses long before the coronavirus had hit the world. The existence of COVID-19 merely strengthened its importance. And brands and companies are now creating more seamless experiences for their customers. They enable them to make online purchases through individual location pages or the listings themselves. As a result, consumers can select their preferred method of receiving the desired products.

Thanks to this shift, the strategies for maximizing customers’ ordering experience online have also changed. In this guide, we’ll cover some of the best local SEO practices for internet shopping and e-commerce to help you improve your conversions. We’ll also cover some tips on finding the best experts who can meet your needs.

Online ordering—how to enhance retail listings

When searching the internet for products, consumers are likely to engage with business listings as their first point of contact. For this reason, having a listing setup that directs customers to desired actions is crucial. In addition, consumers must have little to no friction between starting and placing their orders. So make sure that your listing has everything they need, including options for getting their orders. In this way, you’ll optimize your local SEO efforts and improve your search rankings.

Local inventory retailer ads

Reducing friction in the order process is vital to rank for products. Thus, it’s worth considering having ads for local inventory. This is especially true for retailers. Through these ads, you’ll allow consumers to find items available at specific locations. Moreover, it gives the listings the chance to rank for products users may be searching for online. So, be sure to make use of this feature within your Google Business listing. It will make a difference.

Internet ordering for dining establishments

Any location tagged as a restaurant in their primary category can automatically display internet ordering within their listing. You can manage this function directly within your Google Business page in the option called Food Ordering. If you update this feature, it’ll show an option for delivery or pickup. In turn, it’ll direct consumers to a specific location. They’ll also be shown options available from it.

Optimize location pages

Much like the location’s listing, its pages should also be optimized. There needs to be a clear call to action so customers know that they can order. It must highlight all available options on receiving the products through pickup, delivery, or curbside. Additionally, it should include all relevant information regarding the procedures mentioned earlier.

Choosing the best SEO agency

Searching for the right SEO experts might be daunting. However, it’s simpler than you might think. You need to consider your goals and the agency’s expertise and experience. With that said, here are some tips to help you out.

● Look for an industry expert – There’s no denying that there are many SEO experts out there. One way to narrow down your search is by looking for those knowledgeable in your industry. Not all strategies will work across every sector, after all. And you’ll have a better chance of achieving good results from a search engine optimization company that has experience in yours.

● Do your due diligence – Any business can make exaggerated claims and be economical with the truth. For this reason, it’s never a good idea to take their word as gospel. Instead, do your due diligence. Make sure you check what past and present clients have to say about the agency’s services before you make any commitments.

● Schedule a consultation – Hiring an SEO company is a massive deal. But like a marriage, you don’t want to partner with an agency without talking to them first. Therefore, you need to schedule a consultation meeting and get to know them before anything else. Come up with a list of questions to ask them. Keep an eye out for red flags, like overusing jargon or lack of transparency. Don’t forget to ask for referrals. If they don’t meet your standards, don’t be afraid to walk away. There will be other agencies available.

Search engine optimization is an excellent way to improve your conversation rate. By following the practices and tips laid out above, you’ll draw in more clients and sales. You’ll also find the right agency for you. This will lead to an increase in revenue and get you ahead of your competition.