No matter the industry or size, every business today must have targeted online visibility to succeed. Yet, while most understand that the process requires optimizing their website and ads, many forget about their business listing on Google. More commonly referred to as the Business Profile, this listing is essentially a dynamic image of a brand or company that highlights its best features, enabling prospects to learn immediately, find, and engage them via the search engine results page or SERP.
Best of all, it’s entirely free. For this reason, you must take advantage of this tool, and in this article, we’ll talk about how you can optimize your profile to acquire more customers and sales. Keep reading if you want to know more.
Create a Google account on My Business
Before we begin, it’s important to understand that Google’s Business Profile isn’t the same as an account on My Business. The former is accessed and optimized by the latter, after all. This means that to make all the necessary optimizations, you must first have and connect your My Business to your Business Profile. So start by creating your account first.
Complete all sections
How complete your Business Profile is won’t just enable Google to give you higher search rankings on the local results, but it will also improve the actions potential customers will take once they find you. There’s a fair amount of information to go over, so to help you out, we’ve laid out the following prioritization guidelines:
- The name, address, website, contact number, and working hours are aspects of the profile that must be filled out quickly.
- It’s essential to put some thought into categories like attributes and services because this is where most users will determine whether or not the business can meet their needs.
- The reviews and posts sections are ongoing and must be addressed regularly.
Always be diligent with your contact information
Optimizing your contact information included on your Business Profile is vital to attracting customers and generating sales. Here are a few ways you can do that:
- Ensure that the business’s name is the same as what your store’s signage uses. Google may consider the addition of any other information as spam and may penalize you for it.
- Keep the address and name of your business across all other online listings the same, including how you use or abbreviate specific words. Inconsistencies are considered by Google when assessing the credibility of a business.
- Include both your holiday and regular hours. Doing so won’t just encourage people to visit your business, but you’ll also avoid negative feedback from those who take the time to go to the store to find out that it’s closed.
Write a good business description
The brief business description that appears below the name on the Business Profile is an editorial summary that Google comes up with to remain consistent throughout the platform and isn’t something you’ll have control over. It may not sound like a good thing, but Google at least does a passable job with it. However, the from-the-business section is something you control. And optimizing this section is a relatively simple affair.
- Make use of the character number limit while placing essential information within the first two-hundred and fifty characters.
- Repurpose the content you’ve written in your mission statement or the About Us page.
- Incorporate the right keywords into your content.
- Avoid using HTML or links.
Optimizing your Business Profile can considerably impact your ability to generate leads and conversions. Therefore, you must make sure that yours is as optimized as possible. In this way, you’ll be able to get the most out of this free marketing tool.